Revver is one of the most interesting attempts to make a business out of file sharing. Video creators upload their files, the company adds an advertisement, and then splits the resulting ad revenue with the creator. The files can be distributed everywhere, using whatever software, because the ads are embedded in the file itself. I spotted one today that was wonderful -- a video of a guy getting some amazing sounds out of a ukulele. Unfortunately, it's gone now.
A couple of problems: First, if the ads just measure views and not clicks, it could be considered spyware. There should be an option to just purchase the video, sans ads. The second problem is that I don't know how the ads work. I'm using Linux, and the only viewer I have for quicktime videos doesn't show me the advertisements. So, on Linux at least, I can't show my appreciation by at least clicking on something. Perhaps Revver should offer filmmakers the option to convert their videos into some more standard formats, or even flash, like YouTube does?
(Updated: The video I was pointing to has disappeared. Bummer.)
Tags: Video, Filesharing, Business